How Ai Is Revolutionizing Performance Marketing Campaigns

Server-Side Tracking vs. Pixel Tracking - Which is Better?
A number of shopping organizations are turning to server-side tracking as a way to enhance their data collection procedures. While it needs extra technical knowledge than normal GTM and might introduce additional costs, it can result in higher accuracy and more trusted information


Pixel tracking makes use of an item of code to sign up conversions on your site. It's simple to set up and less vulnerable to advertisement blockers.

1. A lot more precise data
The traditional method of tracking conversions on an internet site, making use of pixels, is having problem with altering browser privacy plans. This indicates that the data being sent to Google Advertisements, Facebook Manager and other platforms is much less precise than it ought to be.

Server-side tracking is an extra safe choice that helps to bypass these constraints, as it's packed from your own domain and dealt with as first-party code, implying it's less most likely to be impacted by ad blockers or various other safety steps. This provides extra precise data and an extra total picture of customer journeys across channels.

In addition, this kind of tracking permits businesses to track conversions beyond the web site, such as telephone call and in-store check outs, which can be tough for pixel-based monitoring. This versatility provides marketing professionals extra possession over the data they send out, and makes it simpler to comply with numerous data regulations. It's additionally a whole lot less at risk to fraudulence, as it's harder for deceitful actors to manipulate the system by altering the postback URL.

2. Much better control over information.
Server-side monitoring enables companies to accumulate and enrich information before sending it to third-party analytics/advertising systems. This improves data efficiency and accuracy, which can assist marketers make even more enlightened advertising and marketing decisions.

Traditional pixel tracking relies upon JavaScript tracking codes that are put in internet site visitors' internet browsers. These tracking codes are commonly blocked by advertisement blockers, which can result in information collection interruptions and unreliable results. Server-side monitoring allows companies to bypass these constraints and provide exact, constant data that is much less vulnerable to interference.

This sort of monitoring also permits companies to track conversions that take place beyond the site, like phone calls and in-store acquisitions. This is necessary because new personal privacy policies such as Apple's Intelligent Monitoring Avoidance (ITP) limit the service life of cookie-based tracking pixels to 7 days. This is a vital reason S2S is extra dependable for companies looking for to adapt to these modifications.

3. Less susceptible to fraudulence
Server-side tracking allows organizations to adjust data hauls before it gets to third party endpoints, boosting security and personal privacy. This is especially essential as various internet browsers and platforms progressively change exactly how they manage cookies. For example, in iphone 14, Safari will only provide first-party cookie information and will not enable pixel-based monitoring. Making use of server-side tracking, you can bypass these constraints and remain to track conversions that occurred beyond your site.

On top of that, server-side monitoring enables you to catch customer data directly by yourself servers. This gets rid of dependancy on third parties, which can be susceptible to violations and personal privacy violations.

A server-side tracking system is a collection of instructions that tells your web site's web server what occasions to record. This data is then sent to analytics tools like Google Analytics and Facebook Service. It's also used to activate event-based advertisements, such as retargeting. On the other hand, pixel monitoring is an alternative technique that makes use of a tiny piece of code on your website to accumulate information from users.

4. Simpler to carry out
Server-side monitoring is an information collection procedure that happens on the site's own web server, bypassing internet internet browser constraints. This means that data gathered by the website/app is first sent out to the web server where it's refined and afterwards sent to analytics devices like Google Analytics or Facebook Pixel.

The advantage of this approach is that it decreases the range cross-device attribution tracking of information administration and offers companies extra control over transmission, making it usually more dependable. Consequently, it's less susceptible to data difficulties triggered by points like a busted link or an energetic advertisement blocker being mounted.

With OWOX BI's Server-Side Monitoring, your service can accumulate real-time conversion information similarly that you would certainly with pixels or a cookie, yet this is after that passed straight to your advertising and marketing devices on the web server. This permits you to have even more precise information and assists guarantee compliance with privacy policies such as GDPR. Furthermore, it likewise avoids the tracking limitations enforced by internet browsers and advertisement blockers.